MS&E 277 – Creativity & Innovation. Tina Seeling’s Management Science & Engineering class at Stanford University.
Class #4 – Creativity Tools 2 (April 13th): Create a mindmap of your own. Share a creativity tool that you’ve used and has worked for you. Yeah – So during my senior year as an undergraduate I made my own 4×4 foot chalkboard from a nice sheet of plywood and that chalkboard paint. I brought …
Class 5: Drawing from your experience at the Shopping Mall today, what strategies worked in gaining insights from the stores’ staff, managers and customers; what would you have done differently? Thursday was our second trip to the mall so we were getting pretty good at chatting it up with the employees in the store. Here’s …
Austin found a great map of the shopping center online that we wanted to share with everyone. It doensn’t have the names of the stores, but it does have a lot of layout information which we think will be helpful. It’s almost time to brew today’s second liter of coffee! Andrew
Class #3 – IDEO visit – Design Project 1 kickoff (April 8th): Today we got a glimpse inside one of the most innovative companies that exist. Based on what you observed and heard, what do you think is IDEO’s ’secret sauce’? IDEO Rocks. Why? Because they have a great environment with great people that use …
Class #2 – Opportunity Recognition (April 6th): For the blog, please reflect and share the insights you encountered while doing Opportunity Recognition. Secondly, look around you for more opportunities that you can solve. Opportunity recognition was a great experience yesterday. Some quick (b/c I don’t want to repeat) observations: Partners generally seemed to have converging …
Reflect on the most surprising aspect of your brainstorming experience today. We’ve all been in those “brainstorm sessions” where everyone is being lame and the resulting ideas are just as lame. What’s really going on here? My experience is that the problem isn’t necessarily the people or the difficulty of the topic. It’s the environment. …
